Ally Bank is a new online institution using a great series of commercials to drum up business. The pony commercial is of particular interest.
While it is funny, it includes what some believe are subtle hints at discrimination. The favoritism shown to one girl over the other is obvious and understood in conveying the message of the spot. Both "customers" are girls, they both appear to be white but the "favored" one is blonde and the "less favored" one is brunette.
This also has some feeling the subtle undertone has racial connotations with the blonde girl representing white customers (favored) and the brunette girl representing black customers (less favored). What do you think? Watch the commercial and comment.
Oh, Good Evening!
2 comments:
in this case, the insensitivity is in the eye of the beholder. what this mostly speaks to is the preferential deference to the "blonde hair, blue eye" set to any other set which would include brunette, red, and any other hue of hair that is not blonde. and in the case of the brunette child, she is not OBVIOUSLY caucasion. i have relatives and friends who are not caucasion who have even more lighter skin tone than her. quite frankly, i would initially consider her to be biracial or of a southern european or mediteranean group. IMO this doesn't strike me as racist but may carry the subconcious tones of superiority and inferiority.
this is all a bunch of crap, us girls can be hot if we're blond, brunnette, black or white, likewise we can be ugly, you just need to decide between getting a life or being a bimbo
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